Privacy Policy

BAEPSAE® — Your privacy matters to us.

This Privacy Policy describes how BAEPSAE ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website at baepsae.com (the "Site"), make a purchase, subscribe to our emails, interact with us on social media, or otherwise engage with our brand and services.

By using our Site, placing an order, or subscribing to our communications, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not use our Site or provide us with your personal information.

INFORMATION WE COLLECT

We collect different types of information depending on how you interact with our Site and services. Here's a breakdown of what we collect and when:

Information you provide directly

When you place an order, create an account, subscribe to our email list, fill out a contact form, or otherwise communicate with us, you may provide us with the following personal information:

• Contact information: your name, email address, phone number, and mailing address
• Order information: your billing address, shipping address, products purchased, order total, and payment method
• Account information: your email address and password if you create an account on baepsae.com
• Communication information: any information you include in emails, contact form submissions, social media messages, or other correspondence with us
• Survey or feedback information: any responses you provide to surveys, polls, or feedback requests

Information collected automatically

When you visit our Site, certain information is collected automatically through cookies, web beacons, pixels, and similar technologies. This includes:

• Device information: your device type, operating system, browser type and version, screen resolution, and unique device identifiers
• Browsing information: pages you visit on our Site, time spent on each page, links you click, products you view, search queries on our Site, and referring URLs
• Location information: approximate geographic location based on your IP address
• Interaction information: how you interact with our emails (open rates, click-through rates, and links clicked)

Information from third-party sources

We may receive information about you from third-party services we use, including:

• Shopify: our e-commerce platform, which processes your orders and manages our store
• Klaviyo: our email marketing platform, which manages our email list and campaigns
• Payment processors: including Shop Pay, PayPal, Apple Pay, Google Pay, and Venmo, which process your payments
• Social media platforms: including TikTok, Instagram, Twitter, and YouTube, if you interact with our brand through these channels
• Analytics services: including Google Analytics and Shopify Analytics, which help us understand how visitors use our Site

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

EMAIL MARKETING & COMMUNICATIONS

When you subscribe to our email list — either through our Site's email signup form, at checkout, or through any other opt-in method — you consent to receiving marketing communications from BAEPSAE. These may include new drop announcements, early access links, exclusive offers, styling content, and brand updates.

We use Klaviyo as our email marketing platform. Klaviyo may collect and process data about your email interactions (opens, clicks, and engagement) to help us deliver relevant content and measure the effectiveness of our campaigns.

You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email you receive from us. Please note that even after unsubscribing from marketing emails, we may still send you transactional emails related to your orders (order confirmations, shipping updates, and customer service responses).

SMS MARKETING

We do not send SMS marketing messages unless you explicitly opt in to receive them. If you choose to opt in to SMS communications from BAEPSAE, you consent to receiving text messages about new drops, exclusive offers, and shipping updates. Standard message and data rates may apply.

You can opt out of SMS marketing at any time by replying STOP to any text message you receive from us. After opting out, you will receive one final confirmation text and will not receive any further marketing texts from BAEPSAE.

COOKIES & TRACKING TECHNOLOGIES

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our Site. Here's what we use and why:

Essential cookies

These cookies are necessary for the Site to function properly. They enable core features like secure checkout, shopping cart functionality, and account authentication. Without these cookies, our Site cannot operate as intended. You cannot opt out of essential cookies.

Analytics cookies

We use analytics cookies (including those from Shopify Analytics and Google Analytics) to understand how visitors use our Site — which pages they visit, how long they stay, and how they navigate through the shopping experience. This data helps us improve our Site and make better decisions about product placement, navigation, and content.

Marketing cookies

We may use marketing cookies and pixels from platforms like Meta (Facebook/Instagram), TikTok, and Google to measure the effectiveness of our advertising campaigns and deliver relevant ads to people who have visited our Site or shown interest in our products. These cookies may track your browsing activity across different websites.

Most web browsers allow you to manage your cookie preferences through your browser settings. You can choose to block or delete cookies, though doing so may affect the functionality of our Site and your shopping experience.

HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information with the following types of service providers who help us operate our business:

• Shopify: our e-commerce platform that hosts our Site, processes orders, and manages our store. Shopify's privacy policy can be found at shopify.com/legal/privacy.
• Klaviyo: our email marketing platform that sends our email campaigns and manages our subscriber list. Klaviyo's privacy policy can be found at klaviyo.com/privacy.
• Payment processors: including Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, and Venmo, which securely process your payment information. We do not store your full credit card number on our servers.
• Shipping carriers: including USPS, UPS, FedEx, and DHL, who receive your shipping address and contact information to deliver your order.
• Analytics providers: including Google Analytics and Shopify Analytics, which help us understand site traffic and user behavior.
• Advertising platforms: including Meta (Facebook/Instagram) and TikTok, which may receive limited data to measure advertising effectiveness.

We may also disclose your information if required by law, in response to a valid legal request (such as a subpoena or court order), or to protect the rights, property, or safety of BAEPSAE, our customers, or others.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, comply with our legal obligations, resolve disputes, and enforce our agreements.

Specifically:

• Order information: retained for as long as necessary to fulfill your order and for accounting, tax, and legal compliance purposes (typically 7 years).
• Email subscriber information: retained until you unsubscribe from our email list, at which point your email address will be removed from our active marketing list.
• Account information: retained until you request deletion of your account.
• Analytics data: retained in aggregated, anonymized form for as long as it is useful for improving our business.

DATA SECURITY

We take reasonable measures to protect your personal information from unauthorized access, use, alteration, or destruction. Our Site uses SSL/TLS encryption to protect data transmitted between your browser and our servers. All payments are processed through Shopify Payments, which is PCI DSS compliant.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

YOUR RIGHTS & CHOICES

Depending on your location, you may have certain rights regarding your personal information:

To exercise any of these rights, please email us at hello@baepsae.com with the subject line "Privacy Request." We will respond to your request within 30 days.

CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to delete your personal information
• The right to opt out of the sale or sharing of your personal information
• The right to non-discrimination for exercising your privacy rights
• The right to correct inaccurate personal information
• The right to limit use and disclosure of sensitive personal information

BAEPSAE does not sell your personal information as defined by the CCPA/CPRA. To submit a privacy request, email hello@baepsae.com with the subject line "California Privacy Request."

CHILDREN'S PRIVACY

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe we have collected information from a child under 13, please contact us at hello@baepsae.com.

THIRD-PARTY LINKS

Our Site may contain links to third-party websites, including social media platforms (TikTok, Instagram, Twitter, YouTube), payment processors, and other external sites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party website you visit.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

If we make material changes to this Privacy Policy that affect how we use your personal information, we will notify you by email or through a prominent notice on our Site prior to the change becoming effective.

Last updated: May 2026 — BAEPSAE® | baepsae.com